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Hartford Open Sponsorship - Good News and Bad News

 
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Frank-0-Sport
Prospect

Joined: 31 May 2003
Posts: 19
Location: Alabama-USA

PostPosted: 7/24/2003, 4:36 pm    Post subject: Hartford Open Sponsorship - Good News and Bad News Reply with quote

Greetings --

According to this news article from the official GHO web-site, the Greater Hartford Open will have the Buick Corporation on board as its primary sponsor from 2004 to 2006.

That's the GOOD NEWS. Now for the BAD NEWS --

The event will be known as the Buick Championship. This, Buick says, "keeps it consistent" with the names of the other three PGA Tour events they sponsor -- The Buick Invitational (aka San Diego Open) in La Jolla, Cal; The Buick Classic (aka Westchester Classic) in Rye, NY; The Buick Open (same name since 1958) in Grand Blanc, Mich.
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Thanx-A-Lot, Frank-0-Sport
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Wedge231
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Joined: 20 Mar 2001
Posts: 5870
Location: South Bend, IN

PostPosted: 7/24/2003, 7:28 pm    Post subject: Reply with quote

Commercialization of sports...
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Patrick
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Joined: 16 Mar 2001
Posts: 14737
Location: Harbinger, NC, U.S.A.

PostPosted: 7/25/2003, 8:18 am    Post subject: Reply with quote

Well, they pay a bunch of money... its for name recognition. The PGA Tour should be ... not honored... but... glad, lets say... to have Buick.
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